Identify relationships between How’s and What.house of quality refers to identifying specific product characteristics, features or attributes that the customer is looking for and showing how to satisfy customer’s needs and wants Identify how the product will satisfy the targeted customer.Identify what are the exact needs and demands of the customer in the target market.Helps in prioritizing various design parameters.Decreased design and manufacture costs and overheads.Improved house of quality of the products.Focuses completely on customer needs and requirements.Reduces the time required for the planning process.Hence the QFD team includes the marketing, design, and manufacturing staff all working together towards the common goal. The various departments in an organization must work closely together to form efficient HOQ. Also Read Bargaining Power of Buyers & Suppliers Explained